From Reactive to Proactive -How Business Analysts Create Real Value [February 2026]
Guest Speaker: Laura Brandenburg, CBAP
In February’s Global BA Stand Up, Laura Brandenburg, author of The Value-Driven Business Analyst, will explore why so many capable business analysts find themselves reacting instead of influencing — and how small shifts in thinking and action can dramatically change outcomes.
We’ll look at how BAs actually create value (beyond documentation), how clarity and sense-making drive better decisions, and where proactive choices — including when and how to use AI — can reduce effort while increasing impact.
You’ll leave with a clearer way to articulate your value and one practical shift you can apply immediately in your current role.
Watch the recording here